Old School Service New School Tools
Technology Changes. Human Nature Doesn’t
A Practical Guide to Creating Exceptional Customer Experiences in an AI-Powered World
Why I Wrote This Book
For more than 30 years, I’ve worked in customer service, technology, training, business ownership, marketing, SEO, and consulting.
During that time, I’ve watched businesses invest heavily in websites, software, automation, artificial intelligence, and marketing.
Many of those investments were valuable.
But I also noticed something important.
The businesses that consistently succeeded weren’t always the ones with the biggest budgets or the newest technology. They were the ones that created experiences that made customers feel heard, appreciated, valued, and remembered.
Technology can improve efficiency.
Technology can improve communication.
Technology can improve productivity.
But technology alone cannot build trust, loyalty, or meaningful relationships.
Those still come from people.
Old School Service, New School Tools was written to help business owners, managers, entrepreneurs, and customer-facing professionals combine modern technology with timeless customer experience principles to create stronger relationships and better business results.
What You’ll Learn When Your Read Old School Service New School Tools
Respond Instantly
Learn how responsiveness influences trust, loyalty, and buying decisions.
Acknowledge Personally
Discover simple ways to make customers feel seen, heard, and appreciated.
Value-Add Always
Create experiences that generate repeat business, referrals, and long-term loyalty.
Elevate the Experience
Turn ordinary interactions into memorable moments customers remember.
Customer Experience vs. Customer Service
This is one of the strongest concepts in your presentations and should absolutely be in the book page.
Customer Service is a Moment.
Customer Experience is the Entire Journey.
Customer service is what happens when someone has a question or problem.
Customer experience includes:
- Website
- Phone Calls
- Follow-Up
- Sales Process
- Product Delivery
- Support
- Reviews
- Referrals
Every interaction shapes how customers feel about your business.
Who Should Read This Book?
- Business Owners
- Entrepreneurs
- Customer Service Teams
- Marketing Professionals
- Sales Professionals
- Sales Professionals
- Nonprofit Leaders
- Managers
- Anyone Responsible for Customer Relationships
About the Author
David Levine is a results-driven entrepreneur who purchased and transformed a drab brick-and-mortar store turning it into a national brand featured on Chicago radio and local News stations, FOX Business Small Business Spotlight, TLC’s “Four Weddings”, and Discovery Channel’s, “How it is Made”. After almost two decades he sold the store and moved with his family to Israel. After surviving a bone marrow transplant he started his new endeavor at I am Your Virtual Professional, where he is taking the skills he honed, working in information technology as a consultant and then as a project director during the internet boom, to running his own business Illinois Nut & Candy.
Utilizing his skills he kept his company in the public eye using traditional and non-traditional methods, which included wrapping the company van, having the store painted to resemble Candy Land, public speaking on various topics, and appearing dressed as Willy Wonka. For almost two decades his store ranked consistently on page 1 of Google, he had raving customer reviews on various social media platforms, and the crown jewel was when his customers and the community voted to make his business the Skokie Business of the Year.
Now he has transitioned to helping small business owners grow their businesses. David comprehends the challenges and difficulties faced by small business owners. Helping entrepreneurs and solopreneurs level the digital landscape is now his passion by leveraging his expertise in digital marketing and business development. His offerings include WordPress web design and maintenance, content creation following best SEO practices, business development, and expertise in improving a company’s branding and customer experience.
David holds a BS in Psychology from the University of Illinois in Chicago, a M.Ed. from Loyola University Chicago, and a Project Management Certificate from DePaul University. Following the lifelong learner philosophy, he has recently obtained a Google Digital Marketing Certificate and several HubSpot certifications. He is in the process of finishing his book about delivering an exceptional customer experience.